Apple pasó a Google y se convirtió en la marca más valiosa del mundo

Luego de escalar posiciones de forma progresiva en los últimos años, Apple superó formalmente a Google y se convirtió en la marca mundial de mayor valor, según un análisis de Millward Brown.
Elaborado de forma anual, el informe destaca que Apple aumentó el valor de su marca en un 859 por ciento hasta superar los 153.000 millones de dólares desde 2006, cuando Millward Brown comenzó a elaborar su listado de marcas más apreciadas basado en información financiera y con dos millones de entrevistas a consumidores de diversos países.
Según el estudio, esa fuerte revalorización se debe sobre todo al éxito del iPad y del teléfono iPhone, tanto entre el público general como entre las empresas.Desde que se realiza la medición, Google dominó el listado durante cuatro años consecutivos, de 2007 a 2010.

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